I appreciate that you would much rather get on with your day; however, we need to discuss something.
If you lose a piece of your digital world, it can upend your business operations for some time; it could be days, weeks, months even.
I have three important questions for you
- On what digital service are you reliant?
- What would it mean for you if you lost it?
- And finally, how good is your security for this service?
Let’s take a run-through and use an example; we’ll pretend you run sports classes and use an online booking system.
If your booking platform is hacked, the consequences could be:
- Clients are unable to book; or worse still, clients are still booking, but you’re locked out.
- You are unable to provide your service
- Hackers may be able to change the email notifications and payment details to their own
- You may be unable to contact your clients if the booking system is your only means of contact.
- That the hackers extract your customer details from the platform, then individually target them with scams passing off as you. Using the information you hold to personalise their messages will make them more likely to pull off their fraud.
- Damage to your reputation and your trust relationship with your clients.
- Financial loss for you
- Your time commandeered
I think that is quite a long list of consequences.
What’s more, you need to re-establish your platform’s access and rebuild your clients’ trust. Finally, it’s worth noting that your clients’ details will forever be in the hands of these hackers now, as will yours.
While your business may not take customer bookings online, there will be a digital service on which you rely.
How is this service protected? How strong is your security?
A long and unique password, with a second factor of authentication (such as a code generated by an app), is ideal. Anything less than this, and you expose yourself to risk.
I believe in self-employed business owners taking action to protect themselves from cybercrime.
Securing the entry points to your business is vital for your survival. The only way to avoid being an easy target is to make a defence.
There are 7 things you must do before a cyber attack. If you would like a copy of my checklist to check off what you have and haven’t already done, then fill in the form below.